Bing To Riches, your complete guide to succeeding with BING ads

If you’re looking to promote your brand online, then the first place to look is to PPC campaigns. A PPC campaign is of course ‘Pay Per Click’ and that means that you pay each time a user actually clicks on one of your ads. There are several things that make this a fantastic way to generate traffic, which we’ll look at later.

For now though, suffice to say that PPC gives you the precise control that any advertising campaign needs and allows you to build a perfect business plan with a precise advertising spend, target demographic and profit margin.

But when it comes to PPC, only one word will often come to mind: Google AdWords. Google AdWords is by far the biggest PPC platform and the one that most new marketers will go to first.
But there are other options out there. And actually, focussing on only Google AdWords can be a big mistake for your campaign. We’ll look in more detail at why this is in the coming chapters but suffice to say that Google AdWords is actually more expensive, more competitive and less precise in many ways.